MultiChoice has announced plans to shut down its streaming platform Showmax after eleven years of operation.
It revealed the decision in an email sent to subscribers on Thursday, hinting that the service is to be discontinued following a strategic review.
“We’re writing to inform you of an important update regarding Showmax,” the streaming platform said in the mail sent to its subscribers.
“Following a comprehensive review, the Showmax Board has made the decision to discontinue the Showmax service in the near future,” MultiChoice said.
The company stressed that the decision reflects its strategy to strengthen its broader digital services as competition intensifies in the global streaming market.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the company stated.
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It, however, did not provide a specific timeline for the shutdown but said subscribers remain its priority during the transition.
“We understand that this news may raise questions. Showmax subscribers are our top priority, and we are working on plans to ensure clear communication and a seamless transition when the time comes.
“We will share further details well in advance, including timelines and any future steps, should they be required,” the subscription video-on-demand, over-the-top streaming service said.
Pinnacle Daily reports that Showmax was launched in 2015 in South Africa and expanded rapidly across Africa, as demand for online entertainment grew.
The platform offered sports, movies, documentaries, and television series streamed over the internet, competing with global streaming services.
Last year, South African authorities approved the takeover of MultiChoice by French media giant Canal+, the parent company of StudioCanal.
The deal allows Canal+ to acquire Africa’s largest pay-TV group, which includes DStv and GOtv.
Under the terms, Canal+ made a mandatory cash offer of ZAR 125 ($7.11) per share to purchase all outstanding ordinary shares of MultiChoice not already owned by the French company.
Alex is a business journalist cum data enthusiast with the Pinnacle Daily. He can be reached via ealex@thepinnacleng.com, @ehime_alex on X
