Nigerian rapper Olamide Adedeji, popularly known as Olamide, has said he is not desperate for international recognition, emphasizing the importance of staying true to his roots and audience.
Speaking in an interview recently, the “Local Rapper” crooner explained that identifying and understanding his audience has been the key to his success in the music industry.
“You have to identify your audience. Once you do that, the rest of the world will catch up eventually,” he said. “I have to stay true to myself, no matter where I am or what’s trending.”
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Olamide added that he takes pride in his indigenous identity and will not alter his sound to suit Western tastes.
“I’m comfortable in my skin. I’m a Naija guy, a Yoruba boy. I have H-factor and all that, and I’m proud of it,” he said. “You just have to stay true to yourself.”
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The multiple award-winning artist, who has built one of Africa’s most influential record labels, YBNL, continues to promote indigenous rap and Nigerian street culture through his music and mentorship.
Esther Ososanya is an investigative journalist with Pinnacle Daily, reporting across health, business, environment, metro, Fct and crime. Known for her bold, empathetic storytelling, she uncovers hidden truths, challenges broken systems, and gives voice to overlooked Nigerians. Her work drives national conversations and demands accountability one powerful story at a time.
