The life of a small-scale grocery seller in Plateau State, Ejiofor Akujieze, has taken a transformative turn after he was named the grand prize winner of ₦5 million in the recently concluded Golden Morn Golden Hunt.
The nationwide initiative, launched by Nestlé Nigeria, distributed about ₦80 million in total rewards to consumers across the country.
For Akujieze, the windfall represents more than just a lucky break; it is a catalyst for professional growth. Stunned by the announcement, he shared that the funds would be immediately channeled into expanding his grocery venture.
“It came as a shock to me,” Akujieze admitted. “I won ₦5 million, and it will go a long way. I am very grateful.”
Launched in January 2026, the Golden Hunt focused on Golden Morn’s smaller, budget-friendly pack sizes to ensure the competition remained accessible to everyday Nigerians. The strategy proved successful, generating massive engagement as over 200,000 entries were recorded with 16,324 Nigerians emerging as winners at the end of seven draws.
The winners received cash prizes ranging from ₦10,000 to ₦1 million, airtime, MacBooks, iPhones, washing machines, and 55-inch smart TVs.
Strengthening the Consumer Bond
The campaign’s primary goal was to deepen the relationship between the iconic cereal brand and its diverse consumer base. By lowering the barrier to entry through affordable packaging, Nestlé sought to reward loyalty while introducing the brand to new households.
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Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, emphasised the importance of this connection.
“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” Orhiunu stated.
“It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines while also being rewarded in a simple and accessible way.”
Wassim Elhusseini, MD/CEO of Nestlé Nigeria Plc, highlighted the emotional weight of the campaign:
Elhusseini said: “For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust.
“The Golden Hunt was our way of recognizing that trust. What has been most inspiring are the real stories behind the wins—how this has made a difference in people’s lives.”
Victor Ezeja is a passionate journalist, scholar and analyst of socioeconomic issues in Nigeria and Africa. He is skilled in energy reporting, business and economy, and holds a master's degree in Mass Communication. He can be reached via @VICTOREZEJA on X