In a strategic move to resonate with Nigeria’s vibrant youth culture, MAGGI has unveiled rising music star Qing Madi as the face of its latest campaign, tagged “Me & MAGGI, So Good Together.” The unveiling took place at Nestlé Nigeria’s Head Office in Lagos, marking a shift in how the brand engages with Gen Z. …
MAGGI, a seasoning brand from Nestlé in Nigeria, says it targets production of at least 80,000 metric tonnes of quality soybean grains annually with a Regenerative Agriculture (RegenAg) initiative. The company stated this while announcing the successful completion of its Regenerative Agriculture (RegenAg) pilot for local soybean sourcing in Nigeria. The programme aims to boost …
