PDP, ADP reject tariff describe charges a outrageous The Cross River State Signage and Advertisement Agency (CRISSAA), has fixed ₦150 million as the fee for outdoor campaign advertisements by presidential candidates ahead of the 2027 general elections. Under the new tariff, governorship candidates will pay N100 million, while senatorial, House of Representatives and State House …
Cross River Fixes N150m Campaign Billboard Fee for Presidential Candidates
PDP, ADP reject tariff describe charges a outrageous
The Cross River State Signage and Advertisement Agency (CRISSAA), has fixed ₦150 million as the fee for outdoor campaign advertisements by presidential candidates ahead of the 2027 general elections.
Under the new tariff, governorship candidates will pay N100 million, while senatorial, House of Representatives and State House of Assembly candidates are to pay ₦50 million, ₦25 million and ₦5 million respectively.
The Director-General of CRISSAA, Ubong Sam, disclosed the rates during an interactive meeting with the Inter-Party Advisory Council (IPAC) in Calabar.
Sam said the charges were moderate compared with rates in neighbouring states, stressing that the agency would remain neutral in its dealings with political parties and candidates.
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He said the new measures were designed to regulate advertising spaces and ensure equal treatment of political parties and candidates.
“We have tried to regulate advert space, by not allowing anybody to insult the integrity of anybody or party, by being fair in all ramifications, by giving advertisers opportunity to either dialogue or arbitration and not necessarily by litigation,” he said.
The CRISSAA boss also directed political parties to remove their campaign billboards and other advertising materials within 30 days after the declaration of election results.
According to him, campaign materials left beyond the 30-day period would be treated as a nuisance.
“Immediately after each election, at the expiration when results are announced, political parties are given 30 days to take off their campaign materials. Once it’s beyond 30 days, the advert materials become a nuisance,” he said.
Sam warned that parties and candidates who violate the regulations could have their campaign materials removed, pay fines or face prosecution before the Advertising Regulatory Council of Nigeria (ARCON).
He said: “For defaulters having it at the back of their mind that ARCON fine is more than a million naira, there is no ARCON fine that is less than a million naira.”
The IPAC chairman in the state, Effiom Edet, supported the tariffs, describing them as fair.
The Special Adviser to the Governor on Inter-Party Affairs, Nkoyo Otu, also assured political parties and other stakeholders of transparency in the implementation of the charges.
However, the Action Democratic Party state chairman, Apostle Edet, and the Peoples Democratic Party publicity secretary, Mike Ojisi, rejected the tariffs.
They argued that the charges could prevent candidates from smaller and less financially buoyant political parties from using billboards to reach voters ahead of the 2027 elections.
Ojisi, who spoke with journalists by telephone, said he was not part of any IPAC meeting where the tariffs were agreed.
“The tariff is outrageous, exorbitant and a ploy to prevent other political parties from carrying out massive publicity through billboards. The tariff is totally unacceptable,” he said.
Rafiyat Sadiq is a political, justice, and human rights reporter with Pinnacle Daily, known for fearless reporting and impactful storytelling. At Pinnacle Daily, she brings clarity and depth to issues shaping governance, democracy, and the protection of citizens’ rights.
