The Chairman of Pinnacle Digital Resources Limited, Abimbola Adeseyoju, on the unveiling of the flagship service “Pinnacle Daily”, paid a special tribute to the late DIG Ibrahim Lamorde, the pioneer director of Pinnacle.
The unveiling took place on Wednesday, October 15, in Abuja, Nigeria.
According to Adeseyoju, Pinnacle Daily is an idea that started about three years ago.
“But before I begin my speech, I want to pay special tribute to one of us who started this journey together with us about 3 years ago, but he has now gone to rest. DIG Ibrahim Lamorde was a pioneer director of Pinnacle
“He was passionate about the idea of transforming the media landscape in Nigeria through the use of new technologies,” Adeseyoju recalled.
He said the unveiling of the brand is a testament to the belief that Pinnacle is going to change the trajectory and direction of the digital news channel in Nigeria.
He said the world has changed dramatically and functionally in the past 30 years and that one of the most affected by the change is the media landscape.
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“The major disruptor is the internet and telecommunication technologies. Both the Internet and telecommunication innovations have drastically altered the way we produce and consume news. Many of us in the media industry had been forced to go back to the drawing board to survive economically.
“My advice here today is to focus on the consumers and not the technology. Technology is just a tool,” the Pinnacle chairman said.
He urged journalists and media practitioners to keep understanding the needs, peculiarities and preferences of the consumers of various news products and services.
“And this brings me to the idea behind Pinnacle,” Adeseyoju said.
He explained that the reason it took the management so long to launch Pinnacle was because they did not want to be just another digital media outlet.
“We wanted to be forever relevant in the lives and decision-making processes of the new generation of media consumers. Call them Gen Z or Gen Alpha. What matters most is that what they are looking for in a piece of news is different from what the older generation is looking for.
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“The most difficult item for those of us who grew up in the 70s, 80s and up till the 90s was sourcing knowledge! Today knowledge is within our palms, and it is absolutely free! (Maybe discounted with the cost of daily data).
“So the problem confronting this new generation is not about knowledge. It is about choices. “How to make the best decisions from the avalanche of news and information available on employment, careers, health, education, leisure, entertainment, finance, business opportunities, wealth creation and many more,” he maintained.
He stressed this is the core principle that will guide Pinnacle Daily going forward.
“We want to be the trusted channel of choice for this generation when it comes to decision-making in their personal, economic and political lives.
“We want to be able to provide needed rational and advantageous information to our consumers so they can win in life,” Adeseyoju said.
He assured readers that when they tune in to Pinnacle Daily, they can rest assured that they are having an edge in the choices the medium presents to them for them to go out there and win.
“This is our promise. And this we will keep,” Adeseyoju added.
Alex is a business journalist cum data enthusiast with the Pinnacle Daily. He can be reached via ealex@thepinnacleng.com, @ehime_alex on X
