By Esther Ososanya
Jaiz Bank Plc, Nigeria’s pioneer non-interest (Islamic) bank, has unveiled a new corporate identity.
The event, held on Tuesday at the bank’s Corporate Head Office in Abuja, marked what the bank described as a “defining milestone” in its 14-year journey of ethical banking.
Managing Director and Chief Executive Officer, Dr. Haruna Musa, said the rebrand represents more than a cosmetic change. According to him, it is a bold statement of intent to modernise, refresh the brand, and deepen customer trust.
“Today is more than just a celebration of a new look; it is a defining milestone in our journey. This rebrand is not cosmetic it is about who we are, what we stand for, and the future we are building,” Dr. Musa stated.
The new identity features a redesigned logo, a fresh colour palette, and a new payoff line: “With You for Life.”
The bank is retiring its green and gold colours and introducing three new tones. Deep Blue represents trust and stability. Yellow stands for optimism and innovation. Grey conveys sophistication and balance.
Dr. Musa stressed that while the outward look has changed, the foundation of Jaiz Bank remains the same. Its values and Shariah-compliant principles still define every service.
“With our refreshed identity, our focus is clear: to deliver accessible, ethical banking that celebrates Nigeria’s rich cultural and religious diversity,” he explained.
Global Recognition
Jaiz Bank also highlighted recent awards that affirm its growing profile in non-interest banking worldwide.
The CEO noted that these honours are not just accolades. Instead, they reflect the trust of customers and the resilience of the bank’s model.
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Looking ahead, Dr. Musa promised that the bank will use its refreshed identity to strengthen its mission.
“This transformation speaks to a deeper shift in banking ,one where customers demand transparency, fairness, and social impact. Our new identity reaffirms our promise to stand with our customers today, tomorrow, and for generations to come,” he said.
The unveiling was attended by board members, regulators, staff, customers, and members of the media.
With its new identity, Jaiz Bank signals its readiness to sustain its leadership in non-interest banking in Nigeria while expanding its reach across Africa and beyond.
Esther Ososanya is an investigative journalist with Pinnacle Daily, reporting across health, business, environment, metro, Fct and crime. Known for her bold, empathetic storytelling, she uncovers hidden truths, challenges broken systems, and gives voice to overlooked Nigerians. Her work drives national conversations and demands accountability one powerful story at a time.
