European football leaders oppose proposal, warn World Cup is ‘not FIFA’s to sell’
FIFA President Gianni Infantino has given the football governing body’s 211 member associations until September 19 to decide whether to accept a one-off $20 million payment under a proposed investment plan that would see private investors acquire a stake in FIFA’s commercial operations.
The proposal centres on the creation of a $20 billion FIFA subsidiary, with private investors taking a 20 per cent stake in the entity that would manage FIFA competitions, including the FIFA World Cup and the Club World Cup.
The plan has sparked strong opposition from UEFA, which says the World Cup is “not FIFA’s to sell.”
UEFA said it is planning an emergency online meeting of its 55 member associations to discuss the proposal, noting that discussions across the football community reveal “significant and growing opposition” to the initiative.
The European governing body is also considering further steps, including the possibility of coordinated action similar to its successful opposition to FIFA’s abandoned proposal to stage the World Cup every two years instead of every four.
Infantino defends investment proposal
In a letter to member associations, Infantino described the proposal as a “singular and unique funding opportunity,” arguing that the investment would strengthen FIFA’s financial position and create new opportunities for its members.
“It is my duty and responsibility as FIFA president to present such game-changing opportunities to you, our members,” he wrote.
Under the proposal, each of FIFA’s 211 member associations would receive a one-time payment of $20 million if the plan is approved.
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The proposed investment is backed by Thrive Capital, the investment firm founded by Joshua Kushner, brother of Jared Kushner.
The initiative has also renewed scrutiny of Infantino’s growing ties to figures within the orbit of U.S. President Donald Trump, following previous collaborations and high-profile engagements involving FIFA.
The private equity proposal is regarded as one of the most significant commercial initiatives of Infantino’s presidency and has reignited concerns over FIFA’s governance, with critics arguing that major decisions affecting global football are being pursued without sufficient consultation with key stakeholders.
The outcome of the September 19 deadline is expected to determine whether FIFA moves ahead with one of the most ambitious commercial restructurings in its history.
Esther Ososanya is an investigative journalist with Pinnacle Daily, reporting across health, business, environment, metro, Fct and crime. Known for her bold, empathetic storytelling, she uncovers hidden truths, challenges broken systems, and gives voice to overlooked Nigerians. Her work drives national conversations and demands accountability one powerful story at a time.