Nestlé Pure Life, a table water brand of Nestlé Nigeria, has been named the 2025 Product of the Year by LEADERSHIP Newspaper.
A statement signed by Toju Egbebi, Corporate Affairs Manager, Nestél Nigeria, said the award recognizes products that have established the benchmark for performance, innovation, and influence in their category.
The board of editors at LEADERSHIP Newspaper clarified that Nestlé Pure Life was recognized for its consistent delivery of safe, high-quality drinking water, its efforts in advancing sustainability, its innovative response to evolving consumer needs, and its work in raising awareness about clean water in Nigeria.
“Nestlé Pure Life ensures consistently high-quality drinking water through protective water sourcing, multi-stage purification, and essential mineral enhancement. Its focus on sustainability and innovation is demonstrated through initiatives such as the use of 50% recycled PET bottles, recyclable clear caps, and the introduction of the convenient 33cl bottle, designed to reduce water waste and meet growing on-the-go hydration needs,” the company stated.
Commenting on the brand’s strategy, Olutayo Olatunji, Business Executive Officer for Nestlé Waters, stated that the company prioritises deepening its connection with consumers.
Olatunji said the award highlights the company’s “commitment to not just delivering hydration, but providing a reliable, premium experience that our consumers can trust every day.”
Speaking on sustainability, Victoria Uwadoka, Corporate Affairs and Sustainability Lead for Nestlé Nigeria, said Nestlé Pure Life is increasingly taking concrete steps to promote a sustainable environment through the adoption of eco-friendly packaging and sustainable design.
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“As a fast-moving consumer goods company, we remain steadfast in our commitment to caring for the planet. Through eco-friendly packaging and sustainable design, Nestlé Pure Life is taking concrete steps to reduce its environmental footprint and fulfill its sustainability commitments,” Uwadoka stated.
The statement further said Nestlé Pure Life continues to lead the hydration category through offering products that satisfy customers’ daily needs while maintaining the highest quality, safety, and sustainability standards.
Victor Ezeja is a passionate journalist, scholar and analyst of socioeconomic issues in Nigeria and Africa. He is skilled in energy reporting, business and economy, and holds a master's degree in Mass Communication. He can be reached via @VICTOREZEJA on X
